He who shouts the loudest gets heard. True? Well, it might certainly seem tempting to believe that this is the case, and to ‘shout’ our message as loudly as possible. Sometimes the shouting is literal – have you noticed how many ads on TV and radio are now delivered in loud, shouty, voices? ...
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Are you good at what you do? Of course we’re all going to say YES to that question (or we probably shouldn’t be in business). NEWSFLASH ! Everyone expects you to say you’re good at what you do. ...
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When you pick up the newspaper, do you turn straight to the ads? When you’re watching TV do you sit through the commercial breaks? I’d guess that the answer is overwhelmingly ‘no’. We read the ...
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“Learn 5 statistics” – that was one of the first, and as it turns out, the best pieces of advice I was given when I took on my first business leadership role. I communicated every day with customers ...
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If our message going to be heard, understood and actioned, we have to make sure that it speaks to the part of our audience’s brain that makes decisions. To do that, we need to understand how our potential ...
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