The elevator pitch is an invaluable tool for opening the door to opportunity. At the same time, it is a communication format that even experienced businesspeople struggle to master. I have seen sales reps, business owners, and CEOs, all of whom possessed a strong message in their company’s written ...
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I have recently moved back to the UK after 12 years living in Australia. One of the things that hit me when I arrived back in London was that I didn’t ‘speak the language’ any more, and that I’d ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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Many businesses are having to write to employees, suppliers and customers with messages around your COVID19 policy and actions. It can feel overwhelming, having to communicate in a way, or about ...
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Do you struggle to explain the value of what you offer? Would you like to win more new clients or repeat business? Do you stand out as an expert in your field, or are you just one of the crowd? Do you ...
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