When you pick up the newspaper, do you turn straight to the ads? When you’re watching TV do you sit through the commercial breaks? I’d guess that the answer is overwhelmingly ‘no’. We read the newspaper for the articles, the features, the information. We watch television and movies for entertainment ...
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“Learn 5 statistics” – that was one of the first, and as it turns out, the best pieces of advice I was given when I took on my first business leadership role. I communicated every day with customers ...
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If our message going to be heard, understood and actioned, we have to make sure that it speaks to the part of our audience’s brain that makes decisions. To do that, we need to understand how our potential ...
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How social interaction can teach us to communicate more effectively in business Are you a great party guest? Or a party bore? Imagine you’re at a gathering and have engaged in conversation. The ...
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Imagine the scenario – you’re at a party, with a loud hubbub of chatter and music making it hard to hear even the conversation of the person next to you. Yet, when someone across the room speaks your ...
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