Many businesses are having to write to employees, suppliers and customers with messages around your COVID19 policy and actions. It can feel overwhelming, having to communicate in a way, or about a subject, you’re not familiar with. Here’s a quick reminder of some basic Dos and Don’ts – ...
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Do you struggle to explain the value of what you offer? Would you like to win more new clients or repeat business? Do you stand out as an expert in your field, or are you just one of the crowd? Do you ...
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Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t ...
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Say it short, say it clear – why concise communication is so important and the four pieces of short content that every business needs. I once sat in a meeting with someone who talked for half an ...
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Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it ...
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