One of the most engaging and effective forms of communication is sharing information. Useful information. That doesn’t mean advertising, special offers, or ‘never to be repeated’ promotions. It does mean information, education and insights. Look at it this way, when you pick up a newspaper, ...
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In times of upheaval, change and turmoil, there are three categories of business communication. Businesses become ghosts, opportunists or helpers. Once the crisis is over, only one of those groups comes ...
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A perspective on the three stages of the coronavirus crisis, from business strategist Michele Carson. Business can be challenging at the best of times, let alone when things are tough. Michele Carson ...
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A crisis is not the time to stop communications, as we explain in the article Four reasons to communicate in a crisis. But, it’s also not easy when times are tight, so at Words2Win, we’ve put ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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